So this is me Erika. I am a thirty something women living in the suburban area of Tampere in our little town house with my two beautiful kids and a hubby. I have been working as a florist for over a decade and been an entrepreuner in floral design for about eight years now.

The problem in which I crumbled at time after time was the difficulty to find simple and aesthetic supplies for floral designing and city gardening. They were all too orange or filled with way too flagrant prints and colors for my eye. I just couldn’t understand why there isn’t a place, a site or a store from where you could buy beautiful and eclectic designs that suited to my lifestyle and work. I had people more and more ask me about ‘where you buy those beautiful ribbons’ ‘where are those containers bought’ ‘where can I buy a floral frog like yours’ etc. I soon realized that so many of you were struggling with the same problems that I was. So then I taught that hey, let’s make this easier for everyone.

I wanted to create a place, a site and a store from where you can find the most practical tools for your hobby and lifestyle, but tools that weren’t just practical but aesthetical too. I know you are as visual person as I am and I know that you will want to bring that visuality to your home and to your casual chores in any possible way. The mess at home or in the studio can be so much more pleasant when all the stuffs are pretty, right?

I am so happy that you have landed here and I truly wish that you find your ways to pursue creativeness with our products!

Xx Erika